Toei Animation: History and Key Facts

Toei Animation Co., Ltd. (Japanese: 東映アニメーション株式会社, Hepburn: Tōei Animēshon Kabushiki-gaisha; ) is a Japanese animation studio primarily controlled by its namesake Toei Company. It was originally founded on January 23, 1948, as Nihon Dōga by Kenzō Masaoka and Sanae Yamamoto.

The studio is known for producing numerous series, including the Sally the Witch series, the GeGeGe no Kitarō series, Mazinger Z, Galaxy Express 999, the Cutie Honey series, the Dr. Slump series, the Dragon Ball series, the Saint Seiya series, the Sailor Moon series, Slam Dunk, the Digimon series, the One Piece series, Magical Doremi, Toriko, World Trigger and the Pretty Cure series, among others. Aside from animation production, the company handles character licensing and overseas distribution and sales of its titles through its wholly-owned international subsidiaries.

Toei Animation is headquartered in Nakano, Tokyo with its studios in Higashiōizumi, Nerima, Tokyo which also houses the Toei Animation Museum. Toei also has an overseas studio in the Philippines known as Toei Animation Phils.

Pero, the protagonist of the studio's 1969 film adaptation of Puss in Boots, serves as its mascot.

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