California Raisins Placemat: Museum Object and Cultural History
California Raisins Placemat: Date made: 1986 - 1991. user: California Raisins Advisory Board. maker: Will Vinton Productions.
The object in the museum catalogue
Plastic placemat with California Raisin figures, puzzles, recipes and more. It was part of California Raisins advertising campaign, 1986-1991. The clay-animated California Raisin television commercial series, produced by Will Vinton Productions for the Raisin Growers Association, was a spoof on rhythm and blues groups of the 1960s and 1970s with their highly choreographed stage acts. Marvin Gaye’s hit song, “Heard it Through the Grapevine,” was the theme song for the campaign.
Materials, dates and provenance
- Date made: 1986 - 1991
- user: California Raisins Advisory Board
- maker: Will Vinton Productions
- Object Name: Placemat
- Physical Description: plastic (overall material)
- Physical Description: paper (overall material)
- Physical Description: ink (overall material)
- Measurements: overall: 37.5 cm x 28 cm; 14 3/4 in x 11 1/32 in
- place made: United States: Oregon, Portland
- Subject: Motion Pictures
- Subject: Animation
- Subject: Consumerism
- Subject: Food Culture
- Subject: Music
- Subject: Blacks
- Subject: African American
- ID Number: 1991.3182.30
- catalog number: 1991.3182.30
- nonaccession number: 1991.3182
- Credit Line: Will Vinton Productions
- Data Source: National Museum of American History
Sources and reuse
Catalogue descriptions and facts adapted from National Museum of American History through the Smithsonian's official Open Access dataset. This record explicitly marks its metadata CC0 1.0; formatting and selection have been changed.
Sources
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