[Archive 2007-12-13] Explicit Canadian workplace safety ads pulled from TV due to Christmas season

Historical archive — originally published 2007-12-13. This report records what was known on that date. It is not current news; subsequent events may have changed the situation. Wikinews closed in May 2026.

Controversial and explicit Canadian workplace safety ads have been pulled from television, and paper ads from some bus shelters for the Christmas season. However, the ads will return to air in January.

In one of the TV ads a woman accidentally slips on grease on the floor and a large steaming pot falls onto her face, and she starts screaming to death. The ads end with the message "There really are no accidents".

A paper ads shows a construction worker who is in a pool of blood with a forklift operation manual stuck in his chest. Another with a man who is slit by a "Danger" sign with his leg stuck in a machine. They show the messages: "Lack of training can kill" and the other "Ignoring safety procedures can kill".

The videos have been viewed more than 70,000 times on the Board's website and are gaining large amounts of views on YouTube.

The transit authorities of Hamilton and Mississauga will show modified advertisements. The transit authority of Guelph will show the ads in bus shelters, but the transit authority of Windsor will not because of the graphic nature.

Mahoney changed the earlier promise to air the ads only after 8:00pm to after 9:00pm at last nights meeting with Mississauga city council.

Mahoney said the commercials and paper ads are not "too graphic at all". And they are "absolutely appropriate and they're doing what they're intended to do, they're creating what I call a water cooler topic of conversation."

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