[Archive 2010-07-22] 'Misleading' Burger King advert banned in the United Kingdom
Historical Wikinews report from 2010-07-22. An advert by fast food restaurant Burger King has been banned from British television over claims that it is misleading. The
Historical archive — originally published 2010-07-22. This report records what was known on that date. It is not current news; subsequent events may have changed the situation. Wikinews closed in May 2026.
An advert by fast food restaurant Burger King has been banned from British television over claims that it is misleading. The campaign for the new TenderCrisp chicken burger received two complaints over the fact that the burger appears significantly larger on the advert than in real life.
The Advertising Standards Authority (ASA) investigated the complaints and purchased three burgers from a Burger King restaurant. They reported that both the thickness and the height were "considerably less" than in the advertisement.
Burger King responded to the complaints, saying that the advert needed to make all the ingredients in the product clearly visible. Despite the company's defense, it has been ruled that the advert will not be shown again in its current form.
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Text adapted from 'Misleading' Burger King advert banned in the United Kingdom by Wikinews contributors under CC BY 2.5. Paragraphs have been selected and abridged, and formatting adjusted. Contributor history.
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