[Archive 2007-06-20] MMVAs handed out in Toronto, Canada; Wikinews was there

Historical archive — originally published 2007-06-20. This report records what was known on that date. It is not current news; subsequent events may have changed the situation. Wikinews closed in May 2026.

MuchMusic is the most watched music channel in Canada, and has been holding the event since 1990. Roughly 6,000 fans line the streets surrounding Much headquarters each year, and 1,200 more score "the wristband" and enjoy a free festival-style show in the parking lot, watching four outdoor performance areas spread out in the downtown location. New this year was a special roof-top stage, on the top of the building. Finger Eleven performed on this stage, way above the crowds.

Other performers at the show were Avril Lavigne, Fergie, Billy Talent, Hilary Duff, Alexisonfire, Maroon 5, Belly, and The Used.

Presenters included Nickelback, Jay Manuel (Canada's Next Top Model, America's Next Top Model), Tara Reid (American Pie, this fall's Land of Canaan), Joss Stone, Sum 41, Amber Tamblyn (Joan of Arcadia, Grudge 2), Hedley, Chris Bosh (Toronto Raptors), Sean Avery (New York Rangers), George, Sam Roberts, Emilie de Ravin (LOST), Marianas Trench, and Kardinal Offishall.

Among the awards up for grabs were four People's Choice categories, which were open for text message (within Canada) or online ballots until the night of.

The VIPs at the event were treated to premium goodies at The 2007 MMVAs Gift Lounge. Mingling, sampling, and customizing their collection, they also received a pre-packaged gift bag.

MMVA attendees were invited to FLICK OFF, as part of a Canadian advertising campaign intended to promote energy conservation by reducing electricity usage to young people. The 'L' and the 'I' together are perceived as a 'U' which has struck some criticism in the Canadian media.

Source and licence

Text adapted from MMVAs handed out in Toronto, Canada; Wikinews was there by Wikinews contributors under CC BY 2.5. Paragraphs have been selected and abridged, and formatting adjusted. Contributor history.