[Archive 2008-09-04] Pre-election call in Canada, Conservatives start ads, including during kids TV

Historical archive — originally published 2008-09-04. This report records what was known on that date. It is not current news; subsequent events may have changed the situation. Wikinews closed in May 2026.

Canadian Prime Minister Stephen Harper may not have dropped the writ for an election yet, but his party is airing advertisements on both television and radio.

Because the election is not yet official — though it is scheduled for October 19, 2009 and could be held as soon as October of this year — the ads do not count against the Conservative Party's campaign spending limit. They have been airing since Thursday.

The advertisement includes various Canadians making statements about Harper, as opposed to the Conservative platform. One woman shown in a parking lot says that she likes "the idea that he's a family man with young children."

The Conservative Party ads are airing during children's programming, amongst other air times, presumed to be an attempt to reach parents.

Gazette writer Elizabeth Thompson noted that her daughter had seen one of the ads during an airing of SpongeBob SquarePants on television station YTV. Thompson criticized the choice to air the ads in the time slot, after her daughter repeated the ad claims "matter-of-factly".

SpongeBob SquarePants was shown in a recent poll to be watched by 24 percent of parents with their child. About 41 percent of YTV's audience is above the age of majority, and 68 percent of its reach composition, according to fall 2007 statistics by BBM Nielsen Media Research.

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