[Archive 2009-09-05] Sophie Reade wins UK's Big Brother series 10

Historical archive — originally published 2009-09-05. This report records what was known on that date. It is not current news; subsequent events may have changed the situation. Wikinews closed in May 2026.

Glamour model Sophie Reade has won the tenth series of the British version of reality TV show Big Brother.

Sophie is a 20-year-old from Nantwich, Cheshire, England who has posed nude for Playboy UK and changed her name to "Dogface" for the purposes of getting onto the show. She won the prize fund of £71,320 (US$118,846) on the final on Friday night, beating runner-up contestant Siavash Sabbaghpour, with final votes of 74.4% to Siavash's 26%. Sophie was also the bookmasters' favourite to win.

She said: "I never thought I could win...I could hardly believe it." The British public earlier phoned in and voted David Ramsden third, Charlie Drummond fourth, and Rodrigo Lopes fifth.

Channel 4, the channel which has been showing Big Brother in the United Kingdom for the last ten years, recently announced that next year's series would be the last due to a decline of six million viewers since the 2002 series, which got a maximum of eight million viewers. Kevin Lygo, Channel 4's Director of Television, said that Big Brother "had reached a natural end point on Channel 4 and it's time to move on".

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