[Archive 2008-01-17] Tom Cruise Scientology promotional video leaked to the Internet

Historical archive — originally published 2008-01-17. This report records what was known on that date. It is not current news; subsequent events may have changed the situation. Wikinews closed in May 2026.

Two days before Tom Cruise: An Unauthorized Biography, a biography of actor Tom Cruise written by journalist Andrew Morton, was released in the United States, a video showing Cruise promoting Scientology was leaked to the Internet. The promotional video appeared on video-sharing sites including YouTube, Gawker.com and radar online.com, and clips from the video were also shown on Wednesday morning talk shows in the United States.

In the 9-minute video produced by the Church of Scientology, Cruise is seen discussing his beliefs while the theme from his Mission: Impossible films plays as background music. Cruise appears wearing a black turtleneck sweater, speaking about his dedication to changing people's lives. The format of the video appears to be an interview with Cruise, and it is edited with questions cut out. Some of Cruise's responses end abruptly.

Throughout the video, Cruise uses Scientology jargon terms such as "KSW": "For me, it’s all about KSW." The term stands for Keeping Scientology Working, which refers to a 10-point letter written by Scientology founder L. Ron Hubbard in 1965 to ensure the organization's survival. Cruise also discusses "SPs", or Suppressive Persons, "PTSPs", a "potential trouble source" influenced by a Suppressive Person, and the need to "confront and shatter suppression".

Investigative journalist Mark Ebner is helping to post more than two hours of additional footage related to the Cruise video, and called it "the most unintentionally hilarious footage you've ever seen," and characterized it as "better than" when Cruise jumped on Oprah's couch during a May 23, 2005 appearance on The Oprah Winfrey Show, and the South Park parody of Cruise in the controversial episode "Trapped in the Closet". Ebner appeared on The Today Show on Wednesday, and discussed the video's appearance on the Internet. In response, the Church of Scientology called Ebner a "fraud". Ebner told the New York Daily News that "These tapes were made for purposes of recruitment."

Attempts by the Church of Scientology to stop distribution of the video via the Internet "seem to have backfired spectacularly," according to The Press Association, and by Thursday the video was viewable on websites other than Gawker.com, including the New York Post, Independent Television News and the BBC. For websites based in Britain usage of the video is protected under copyright laws, specifically for reporting news and current affairs. Still other reports on the video linked to locations where it could be watched, including a report in The Times. Copies of the video were not available on Google Video on Thursday, but were still available on YouTube.

Source and licence

Text adapted from Tom Cruise Scientology promotional video leaked to the Internet by Wikinews contributors under CC BY 2.5. Paragraphs have been selected and abridged, and formatting adjusted. Contributor history.