Couple costume: History and Key Facts

Outfit matching or couple costume/look are Chinglish and Konglish terms, respectively, for the practice of a couple wearing the same clothing in public to signal their relationship. It is mainly found in South Korea, Japan, Taiwan, and Vietnam and is becoming more common in mainland China.

When they are in love, young Asian lovers' tastes in fashion become similar. Couples have a unique way to announce their status by sporting the same wardrobe when they go out together or when on holiday. Today, it becomes a popular fashion trend among young couples. They usually wear corresponding T-shirts, shirts, hoodies, sweaters and jackets or coats. Because these clothes are often printed with funny graphics or slogans so they're suitable with young people.

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