IQue: History and Key Facts

iQue, Ltd. (simplified Chinese: 神游科技; traditional Chinese: 神遊科技; pinyin: Shényóu Kējì) is a Chinese video game localization and development company located in Suzhou. It was founded in 2002 as a joint venture between Taiwanese-American engineer Wei Yen and Nintendo to manufacture and distribute Nintendo hardware and software for mainland China.

iQue released the iQue Player in 2003 and went on to distribute several Nintendo handheld systems under the iQue brand. By 2013, the company became a wholly owned subsidiary of Nintendo and later shifted its focus away from hardware to localization, technical support, and internal development work.

Its Chinese name, Shényóu, is a double entendre meaning "to make a mental journey".

Source and attribution

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