Reflexive Entertainment: History and Key Facts

Reflexive Entertainment was an American video game developer based in Lake Forest, California. The company was cofounded by Lars Brubaker, Ernie Ramirez, James C. Smith and Ion Hardie in 1997. They developed nineteen games independently (for Microsoft Windows, Xbox and Mac platforms), published two games, started distribution of downloadable casual games on its online Arcade, created a division of its Arcade entirely devoted to Mac games for Mac users and started hosting ad supported free online web browser games. In 2005, Reflexive's Wik and the Fable of Souls won three awards at the 2005 Independent Games Festival which included Innovation in Visual Art, Innovation in Game Design and the Seumas McNally Award For Independent Game Of The Year.

On October 20, 2008, Reflexive Entertainment was acquired by Amazon. On February 3, 2009, Amazon.com began hosting casual game content for internet download.

On March 31, 2010, Reflexive announced plans to stop selling games through its affiliate program in order to focus entirely on game development. In a letter sent to affiliates, CEO Brubaker stated that the program would continue its business as usual, which included web support and payment of referral fees on game sales until June 30.

Source and attribution

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