Universal Interactive: History and Key Facts

Universal Interactive, Inc., formerly Universal Interactive Studios, Inc. until 2001, was an American video game publisher and a subsidiary of Vivendi Universal Games (now Vivendi Games). It was established on January 4, 1994, by Skip Paul and Robert Biniaz as a subsidiary of MCA Inc., later Universal Studios, Inc., and was based in Universal City, California. It was best known for producing and later publishing the Crash Bandicoot and Spyro platform game franchises. Other key releases include The Grinch (2000) and Hulk (2003).

In 2000, Universal Studios merged with Vivendi, resulting in the integration of Universal Interactive into Vivendi Universal Games. Universal Interactive continued as a label until 2004, when Vivendi began divesting ownership of Universal Studios, retaining the newly renamed Vivendi Games.

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