Viacom NEXT: History and Key Facts

Viacom NEXT was Viacom's production studio focused on building immersive experiences, interactive music videos, narrative worlds, and video games. Based in New York, the studio employed developers and specialists with expertise in 3D modeling and animation, storytelling, and experience design.

Founded in 2015, they first collaborated with the New York City Media Lab (NYCML) on a VR fellowship exploring storytelling mechanisms afforded by virtual reality.

In 2016, Viacom NEXT released their first brand project, "Open Your Eyes,” a free virtual reality art show for MTV's Elect This campaign. The project was met with great reception.

Some of the artists, brands, creators, and universities Viacom NEXT has collaborated with include Billy Corgan, Cabbibo, Daniel Bittman, Hot Sugar, Isobar, Massachusetts Institute of Technology, Max Frost, MTV, Paramount Home Media, and Tyler Hurd.

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