O Rei da TV: Story, Cast and Series Facts

Story and premise

1. With a clean bill of health, Silvio Santos is riding the wave of success SBT has built as a TV channel. Silvio is running for president of Brazil, and while polls show high favorability for him among the people, his opponents seek to remove him from the race, leading him to fight back where he feels most at ease: in front of the camera. By the early 90s, Silvio is determined to overthrow Globo as the most watched TV channel, but his efforts come at a high cost and he is forced to put Gugu on Sunday afternoons — the coveted time slot he dominated for 20 years. As years pass during the ratings battle between Globo and SBT, the programming becomes more scandalous, with SBT inching closer to the top. A media frenzy grips the country with the kidnapping of Silvio's daughter Patricia, a situation that leads to Silvio himself being threatened at gunpoint. Years later, a scandal at the PanAmericano bank threatens to upend Silvio's empire.

Series details

• Title: O Rei da TV
• Format: Scripted
• Language: Portuguese
• Genres: Drama
• Premiere date: 2022-10-19
• Final broadcast date listed: 2022-10-19
• Status in TVmaze: Ended
• Web channel listed by TVmaze: Star+
• TVMaze ID: 64964
• IMDb ID: tt15451730
• TVDB ID: 405560

Cast and credited roles

• José Rubens Chachá — Silvio Santos
• Gui Santana — Sérgio Mallandro

Seasons in the TVmaze catalogue

• Season 1: premiered 2022-10-19; final listed air date 2022-10-19; episode order: 8.

Source and licence

Adapted from O Rei da TV on TVmaze. The synopsis is reproduced as plain text; catalogue facts, cast and season records are selected and reformatted. This adapted text is available under CC BY-SA 4.0, following the TVmaze API licence. Network and web-channel credits identify the service listed in this source; they do not establish current streaming availability.