Secrets of the Superbrands: Story, Cast and Series Facts

Story and premise

Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them.

Series details

• Title: Secrets of the Superbrands
• Format: Documentary
• Language: English
• Premiere date: 2011-05-17
• Final broadcast date listed: 2011-05-31
• Status in TVmaze: Ended
• Network listed by TVmaze: BBC Three
• Network country: United Kingdom
• Typical episode runtime: 60 minutes
• TVMaze ID: 13310
• IMDb ID: tt2145002
• TVDB ID: 248826

Cast and credited roles

• Alex Riley — Presenter

Seasons in the TVmaze catalogue

• Season 1: premiered 2011-05-17; final listed air date 2011-05-31; episode order: 3.

Source and licence

Adapted from Secrets of the Superbrands on TVmaze. The synopsis is reproduced as plain text; catalogue facts, cast and season records are selected and reformatted. This adapted text is available under CC BY-SA 4.0, following the TVmaze API licence. Network and web-channel credits identify the service listed in this source; they do not establish current streaming availability.