Program for World Heavyweight Championship, Sonny Liston vs. Cassius Clay: Museum Object and Cultural History

The object in the museum catalogue

Official souvenir program of the World Heavyweight Championship of Sonny Liston versus Cassius Clay (Muhammad Ali). Paper program has a white cover with images in blue and white, and text in red and blue. The program cover features a stylized boxing ring with a spotlight on the top of the program shining down to the bottom. Along the bottom third of the cover are three (3) stylized ropes. Centered, are two (2) photographic images of Sonny Liston and Cassius Clay (Muhammad Ali), wearing boxing shorts and boxing gloves. Both men are posed with fists raised. In the upper left and right corners are dark triangles in blue. [OFFICIAL / SOUVENIR / PROGRAM / WORLD / HEAVYWEIGHT / CHAMPIONSHIP / 15 ROUNDS / SONNY LISTON vs CASSIUS CLAY / MIAMI BEACH CONVENTION HALL / TUESDAY, FEBRUARY 25, 1964 / $1.00 / TAX / INC. / Presented by / DUNDEE-MacDONALD ENTERPRISES, INC.]. On the back of the program is a full page ad for the Lucayan Beach Hotel and Casino featuring people on a beach driving a car into the water.

Materials, dates and provenance

• Date: February 25, 1964
• Published by: Dundee-MacDonald Enterprises, Inc., American, founded 1963
• Subject of: Muhammad Ali, American, 1942 - 2016
• Subject of: Sonny Liston, American, 1928 - 1970
• Printed by: McMurray Printers, American
• Type: programs
• Medium: ink on paper
• Dimensions: H x W: 12 x 9 in. (30.5 x 22.9 cm)
• Place used: Miami Beach, Miami-Dade County, Florida, United States, North and Central America
• Topic: African American
• Topic: Athletes
• Topic: Boxing
• Topic: Sports
• Object number: 2012.173.5
• Credit Line: Collection of the Smithsonian National Museum of African American History and Culture
• Data Source: National Museum of African American History and Culture

Sources and reuse

Catalogue descriptions and facts adapted from National Museum of African American History and Culture through the Smithsonian's official Open Access dataset. This record explicitly marks its metadata CC0 1.0; formatting and selection have been changed. The underlying object's rights statement is: Unknown - Restrictions Possible Rights assessment and proper usage is the responsibility of the user.