Foster Farms "Say No to Plumping" Toy: Museum Object and Cultural History
Foster Farms "Say No to Plumping" Toy: Object Name: stuffed animal. Physical Description: plush fabric (overall material). Measurements: overall: 5 3/4 in x 5 1/2 in x 7 1/2 in; 14.605 cm x 13.97 cm x 19.05 cm.
The object in the museum catalogue
Faced with increasing price competition from national poultry producers, California poultry producer Foster Farms, the largest West Coast producer, commissioned a humorous ad campaign that promoted their chicken by redefining the word natural and building upon customer’s fears of food purity. The campaign coined the term “Plumping” to describe the widespread industry practice of saline water injection. Seeking to differentiate their “all natural” chicken from competitors’ “all natural” chicken Foster Farms created ads that proclaimed that they did not plump.
Materials, dates and provenance
- Object Name: stuffed animal
- Physical Description: plush fabric (overall material)
- Measurements: overall: 5 3/4 in x 5 1/2 in x 7 1/2 in; 14.605 cm x 13.97 cm x 19.05 cm
- ID Number: 2014.3080.05
- catalog number: 2014.3080.05
- nonaccession number: 2014.3080
- accession number: 2014.3080
- Credit Line: Gift of Foster Farms through Ron Foster
- Data Source: National Museum of American History
Sources and reuse
Catalogue descriptions and facts adapted from National Museum of American History through the Smithsonian's official Open Access dataset. This record explicitly marks its metadata CC0 1.0; formatting and selection have been changed.
Sources
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