Hasbro: History and Key Facts

Hasbro, Inc. (/ˈhæzbroʊ/; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy manufacturing and media company headquartered in Pawtucket, Rhode Island. Founded on December 6, 1923, by Henry, Hillel, and Herman Hassenfeld, the company develops and sells toys, games, and entertainment properties. Hasbro owns several brands, including Transformers, G.I. Joe, Monopoly, Peppa Pig, Furby, Nerf, Play-Doh, and My Little Pony.

Hasbro has expanded into entertainment through television and film projects. In 2019, the company acquired Entertainment One (now Lionsgate Canada) gaining ownership of franchises such as Peppa Pig and PJ Masks. In 2023, Hasbro sold Entertainment One's film and television business to Lionsgate (now Starz Entertainment) while retaining its family brands and related assets. Hasbro competes with other toy and entertainment companies, including Mattel.

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