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Jewelpet: History and Key Facts

Jewelpet (Japanese: ジュエルペット, Hepburn: Juerupetto) is a Japanese media franchise and toy line created in 2008 as a joint venture between Sanrio and Sega Toys, produced by the third character desig

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AI-generated editorial illustration — not a photograph of the subject
AI-generated editorial illustration — not a photograph of the subject

Jewelpet (Japanese: ジュエルペット, Hepburn: Juerupetto) is a Japanese media franchise and toy line created in 2008 as a joint venture between Sanrio and Sega Toys, produced by the third character designer of Hello Kitty, Yuko Yamaguchi and illustrated by the character designer of Cinnamoroll, Miyuki Okumura. The franchise was originally launched on January 15, 2008, focusing on animals named after jewels, birthstones and minerals, who can use magic using their eyes.

Due to its success, Sanrio and Sega Toys expanded the Jewelpet franchise overseas. The franchise is currently being licensed by Italian company Giochi Preziosi for its European release.

The official slogan is "Eyes of Jewel that Shine, glittering with Luck and Good Fortune".

Source and attribution

Text excerpted from Jewelpet by Wikipedia contributors, available under Creative Commons Attribution-ShareAlike 4.0. The extract is abridged and formatting has been adjusted; the adapted text on this page is shared under the same licence. Revision history.

Sources

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