Tiny Love: History and Key Facts

Tiny Love is a brand of soft developmental toys and developmental activity gyms for infants and children. In 1993, Tiny Love introduced a product called the "Gymini", a portable, collapsible sensory environment for floor playtime for small babies. This is considered their flagship product.

The brand competes well with established rivals such as Fisher-Price, even though Tiny Love markets only around 70 toys and accessories. As of 2004, the Tiny Love brand accounted for about 3 percent of the global market in baby toys, with annual exports of $50–60 million. It held a 25 percent global market share for musical mobiles and activity gyms. The company's revenues were growing by 25 percent a year at that time, with the most dramatic growth in the Far East, particularly in Japan.

Source and attribution

Text excerpted from Tiny Love by Wikipedia contributors, available under Creative Commons Attribution-ShareAlike 4.0. The extract is abridged and formatting has been adjusted; the adapted text on this page is shared under the same licence. Revision history.