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Who Is Alfred E. Neuman? Origin, Powers and Key Facts

Alfred E. Neuman (EC): The fictitious mascot and cover boy of Mad Magazine.

By the Pop Culture Files editorial team3 min read✓ Fact-checked
Alfred E. Neuman comic character
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Alfred E. Neuman is a EC comic book character, with over 2,136 comic issue appearances. The fictitious mascot and cover boy of Mad Magazine.

Who is Alfred E. Neuman?

A character who exceeds adjectives. While most remember and continue to remember him as the person on the cover on MAD magazine (and it is mad) he was not always doing spoofs on this particular magazine. Before the MADness: Alfred's Origin/Creation Not much is known about Neuman's precise origin; a mystery only that smiling mascot knows and probably never tell. Before MAD put him on the cover of their issue #21, his likeness could be traced to other characters all the way back to the 1890s, such as The Yellow Kid (from the comic strip Hogan's alley of Richard F. Outcault fame). Harvey Kurtzman claimed to have first spotted the likeness of Alfred on a postcard pinned to the office bulletin board of one of the editors at Ballantine Books, "It was a face that didn't have a care in the world, except mischief." As for the name, Kurtzman recalls, The name Alfred E. Neuman may also derive from the American composer, arranger, and conductor of music for films: Mr. Alfred [no E.] Neuman (1900-70).

Key facts

Alfred E. Neuman is of human origin and first appeared in "The Mad Reader". The character is published by EC. With 2,136 recorded issue appearances, Alfred E. Neuman ranks among the most featured characters in comics.

Frequently asked questions

Who is Alfred E. Neuman?

The fictitious mascot and cover boy of Mad Magazine.

When did Alfred E. Neuman first appear?

Alfred E. Neuman first appeared in "The Mad Reader".

Sources

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